Cherry Cola is a fiber-optic "AOC" (Active Optical Cable) that carries 18Gbps of 4K Ultra HD + HDR or other 18Gbps data packages over 100 feet with the same high-end performance audio and video as over any shorter length. Yes, "high-end performance audio" is part of the package. While many long-length applications don't need any audio, many do, and Cherry Cola is a fullfledged member of the "you can always hear the difference with AudioQuest" family.