Home Theater Installation and Consumer Electronics

Skip to content

Reinventing The Concept of Eyewear.

Origin of the Species. It started with a single idea. A mad scientist looked at a product and saw an opportunity. Jim Jannard created a world's first--a motocross handgrip with a unique orbicular design, engineered to fit a competitor's closed hand. The year was 1975. It was the beginning of Oakley Inc. (NYSE: OO), a technology company that would soon be fueled by a raging distaste for mediocrity and a fierce devotion to innovation. Today, Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company's obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Reinventing the concept of eyewear was only the first step. The passion that ignited the optical industry is now unleashed on high-performance footwear, wristwatches, apparel and accessories.

Innovation-Driven Designer.

Quality That Endures.

Moving from Handgrips to Goggles to Sunglasses.

Oakley, Inc. is an innovation-driven designer, manufacturer, and distributor of high-performance eyewear, including sunglasses and goggles. Although known best for its sunglasses, Oakley has also expanded into footwear, watches, apparel, and accessories. Key aspects of the company's success include celebrity endorsements, especially by athletes, together with high-tech designs that include interchangeable lenses, high optical clarity, and damage resistance, and selective distribution through high-end retailers and specialty stores, including the Oakley-owned O Stores, Oakley Vaults, Sunglass Designs, Sporting Eyes, and Occhiali da Sole. These elements of Oakley's brand-building strategy work together to increase the perceived value of the company's products. 

People have known Oakley for close to 40 years as a company that leads the market in new technology and value. They continue to provide excellent products with new and innovative features. In addition to the features already listed, Oakley’s lenses provide others like 100% UV protection for your eyes. There are flexible spring hinges for greater comfort. Models with nosepads may have Unobtainium™ technology, so the frame doesn’t slip off your face and is more comfortable. Oakley has quality as an essential part of its core values.

Oakley was founded by Jim Jannard in 1975 when he began selling handgrips for motocross motorcycles from the back of his car. Something of a motorcycle enthusiast, Jannard attended the University of Southern California in 1970. The long-haired student dropped out, reportedly because the Irish setter he brought to class irritated his professors. He spent about a year driving around the Southwest on his motorcycle. When he returned to Los Angeles, he traded in his motorcycle for a small Honda and began selling motorcycle parts out of his trunk to shops that serviced motorcycles. In 1975 he designed a rubber grip for off-road motorcycles and began selling it along with the motorcycle parts. That was the beginning of Oakley, a company he named after one of his dogs.

Oakley

  • Oakley OO9464-0452 HSTN Sunglasses

    Oakley OO9464-0452 HSTN Sunglasses

    Original price $ 144.75 - Original price $ 144.75
    Original price
    $ 144.75
    $ 144.75 - $ 144.75
    Current price $ 144.75

    Oakley OO9464-0452 HSTN Sunglasses Oakley® melds progressive design with heritage features in HSTN, a gender-neutral sunglass with striking moderni...

    View full details
  • Oakley OO9464-0352 HSTN Sunglasses

    Oakley OO9464-0352 HSTN Sunglasses

    Original price $ 122.25 - Original price $ 122.25
    Original price
    $ 122.25
    $ 122.25 - $ 122.25
    Current price $ 122.25

    Oakley OO9464-0352 HSTN Sunglasses Oakley® melds progressive design with heritage features in HSTN, a gender-neutral sunglass with striking moderni...

    View full details
  • Oakley OO9460-1559 Portal X Sunglasses

    Oakley OO9460-1559 Portal X Sunglasses

    Original price $ 152.25 - Original price $ 152.25
    Original price
    $ 152.25
    $ 152.25 - $ 152.25
    Current price $ 152.25

    Oakley OO9460-1559 Portal X Sunglasses A versatile frame design inspired by today’s modern consumer, Portal X can work for a variety of sports, ye...

    View full details
  • Oakley OO9449-1560 Gibston Sunglasses

    Oakley OO9449-1560 Gibston Sunglasses

    Original price $ 106.50 - Original price $ 106.50
    Original price
    $ 106.50
    $ 106.50 - $ 106.50
    Current price $ 106.50

    Oakley OO9449-1560 Gibston Sunglasses Wrapped in style, Gibston is the latest high-wrap frame from Oakley®. The modern frame design offers full pro...

    View full details
  • Oakley OO9448-2657 Sylas Sunglasses

    Oakley OO9448-2657 Sylas Sunglasses

    Original price $ 172.00 - Original price $ 172.00
    Original price
    $ 172.00
    $ 172.00 - $ 172.00
    Current price $ 172.00

    Oakley OO9448-2657 Sylas Sunglasses Oakley® Sylas is a classic frame with reliable features. Feel secure in this new style that goes above and bey...

    View full details
  • Oakley OO9439-0250 Pitchman™ R Sunglasses

    Oakley OO9439-0250 Pitchman™ R Sunglasses

    Original price $ 138.00 - Original price $ 138.00
    Original price
    $ 138.00
    $ 138.00 - $ 138.00
    Current price $ 138.00

    Oakley OO9439-0250 Pitchman™ R Sunglasses A classic notch bridge is flanked by rounded lenses and lightweight steel temples, and with the mechanica...

    View full details
  • Oakley OO9417-0759 Holbrook™ XL Sunglasses

    Oakley OO9417-0759 Holbrook™ XL Sunglasses

    Original price $ 144.75 - Original price $ 144.75
    Original price
    $ 144.75
    $ 144.75 - $ 144.75
    Current price $ 144.75

    Oakley OO9417-0759 Holbrook™ XL Sunglasses The look of Holbrook™, from its iconic style to keyhole bridge and metal rivets, has been scaled up to ...

    View full details
  • Oakley OO9417-0659 Holbrook™ XL Sunglasses

    Oakley OO9417-0659 Holbrook™ XL Sunglasses

    Original price $ 144.75 - Original price $ 144.75
    Original price
    $ 144.75
    $ 144.75 - $ 144.75
    Current price $ 144.75

    Oakley OO9417-0659 Holbrook™ XL Sunglasses The look of Holbrook™, from its iconic style to keyhole bridge and metal rivets, has been scaled up to ...

    View full details
  • Oakley OO9417-0559 Holbrook™ XL Sunglasses

    Oakley OO9417-0559 Holbrook™ XL Sunglasses

    Original price $ 129.75 - Original price $ 129.75
    Original price
    $ 129.75
    $ 129.75 - $ 129.75
    Current price $ 129.75

    Oakley OO9417-0559 Holbrook™ XL Sunglasses The look of Holbrook™, from its iconic style to keyhole bridge and metal rivets, has been scaled up to f...

    View full details
  • Oakley OO9417-0459 Holbrook™ XL Sunglasses

    Oakley OO9417-0459 Holbrook™ XL Sunglasses

    Original price $ 163.00 - Original price $ 163.00
    Original price
    $ 163.00
    $ 163.00 - $ 163.00
    Current price $ 163.00

    Oakley OO9417-0459 Holbrook™ XL Sunglasses The look of Holbrook™, from its iconic style to keyhole bridge and metal rivets, has been scaled up to f...

    View full details
  • Oakley OO9417-0359 Holbrook™ XL Sunglasses

    Oakley OO9417-0359 Holbrook™ XL Sunglasses

    Original price $ 122.25 - Original price $ 122.25
    Original price
    $ 122.25
    $ 122.25 - $ 122.25
    Current price $ 122.25

    Oakley OO9417-0359 Holbrook™ XL Sunglasses The look of Holbrook™, from its iconic style to keyhole bridge and metal rivets, has been scaled up to ...

    View full details
  • Oakley OO9417-0259 Holbrook™ XL Sunglasses

    Oakley OO9417-0259 Holbrook™ XL Sunglasses

    Original price $ 163.00 - Original price $ 163.00
    Original price
    $ 163.00
    $ 163.00 - $ 163.00
    Current price $ 163.00

    Oakley OO9417-0259 Holbrook™ XL Sunglasses The look of Holbrook™, from its iconic style to keyhole bridge and metal rivets, has been scaled up to f...

    View full details
  • Oakley OO9406-9037 Sutro Sunglasses

    Oakley OO9406-9037 Sutro Sunglasses

    Original price $ 173.00 - Original price $ 173.00
    Original price
    $ 173.00
    $ 173.00 - $ 173.00
    Current price $ 173.00

    Oakley OO9406-9037 Sutro Sunglasses Oakley® Sutro redefines the look of traditional sports-performance eyewear. Inspired by the daily life of urba...

    View full details
  • Oakley OO9406-0337 Sutro Sunglasses

    Oakley OO9406-0337 Sutro Sunglasses

    Original price $ 129.75 - Original price $ 129.75
    Original price
    $ 129.75
    $ 129.75 - $ 129.75
    Current price $ 129.75

    Oakley OO9406-0337 Sutro Sunglasses Designed with performance in mind, Sutro gives cyclists a bold and versatile look that they can confidently wea...

    View full details
  • Oakley OO9401-0237 Flight Jacket™ Sunglasses

    Oakley OO9401-0237 Flight Jacket™ Sunglasses

    Original price $ 177.75 - Original price $ 177.75
    Original price
    $ 177.75
    $ 177.75 - $ 177.75
    Current price $ 177.75

    Oakley OO9401-0237 Flight Jacket™ Sunglasses Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyo...

    View full details
  • Oakley OO9401-0137 Flight Jacket™ Sunglasses

    Oakley OO9401-0137 Flight Jacket™ Sunglasses

    Original price $ 237.00 - Original price $ 237.00
    Original price
    $ 237.00
    $ 237.00 - $ 237.00
    Current price $ 237.00

    Oakley OO9401-0137 Flight Jacket™ Sunglasses Aerodynamic engineering makes this speed specialist the ultimate eyewear for cycling, running and beyo...

    View full details
  • Oakley OO9367-0860 Drop Point™ Sunglasses

    Oakley OO9367-0860 Drop Point™ Sunglasses

    Original price $ 152.25 - Original price $ 152.25
    Original price
    $ 152.25
    $ 152.25 - $ 152.25
    Current price $ 152.25

    Oakley OO9367-0860 Drop Point™ Sunglasses Bringing clarity and performance to active lifestyles, Drop Point blends the wide-open view of side curva...

    View full details
  • Oakley OO9367-0660 Drop Point™ Sunglasses

    Oakley OO9367-0660 Drop Point™ Sunglasses

    Original price $ 203.00 - Original price $ 203.00
    Original price
    $ 203.00
    $ 203.00 - $ 203.00
    Current price $ 203.00

    Oakley OO9367-0660 Drop Point™ Sunglasses Bringing clarity and performance to active lifestyles, Drop Point blends the wide-open view of side curva...

    View full details
  • Oakley OO9290-6431 Tour De France™ Jawbreaker™  Sunglasses

    Oakley OO9290-6431 Tour De France™ Jawbreaker™ Sunglasses

    Original price $ 184.50 - Original price $ 184.50
    Original price
    $ 184.50
    $ 184.50 - $ 184.50
    Current price $ 184.50

    Oakley OO9290-6431 Tour De France™ Jawbreaker™  Sunglasses To honor the 100th anniversary of the first yellow jersey worn by the Tour de France ra...

    View full details
  • Oakley OO9290-4631 Jawbreaker™ Sunglasses

    Oakley OO9290-4631 Jawbreaker™ Sunglasses

    Original price $ 169.50 - Original price $ 169.50
    Original price
    $ 169.50
    $ 169.50 - $ 169.50
    Current price $ 169.50

    Oakley OO9290-4631 Jawbreaker™ Sunglasses We extended the field of view in the upper peripheral region to optimize it for cycling, and once we adde...

    View full details
  • Oakley OO9290-2031 Jawbreaker™ Sunglasses

    Oakley OO9290-2031 Jawbreaker™ Sunglasses

    Original price $ 169.50 - Original price $ 169.50
    Original price
    $ 169.50
    $ 169.50 - $ 169.50
    Current price $ 169.50

    Oakley OO9290-2031 Jawbreaker™ Sunglasses We extended the field of view in the upper peripheral region to optimize it for cycling, and once we add...

    View full details
  • Oakley OO9290-05 Jawbreaker™ Sunglasses

    Oakley OO9290-05 Jawbreaker™ Sunglasses

    Original price $ 169.50 - Original price $ 169.50
    Original price
    $ 169.50
    $ 169.50 - $ 169.50
    Current price $ 169.50

    Oakley OO9290-05 Jawbreaker™ Sunglasses We extended the field of view in the upper peripheral region to optimize it for cycling, and once we added ...

    View full details
  • Oakley OO9265-5853 Latch™ High Resolution Collection Sunglasses

    Oakley OO9265-5853 Latch™ High Resolution Collection Sunglasses

    Original price $ 129.75 - Original price $ 129.75
    Original price
    $ 129.75
    $ 129.75 - $ 129.75
    Current price $ 129.75

    Oakley OO9265-5853 Latch™ High Resolution Collection Sunglasses The Oakley® High Resolution Collection includes sport performance and lifestyle fra...

    View full details
  • Oakley OO9263-6663 Turbine Sunglasses

    Oakley OO9263-6663 Turbine Sunglasses

    Original price $ 138.00 - Original price $ 138.00
    Original price
    $ 138.00
    $ 138.00 - $ 138.00
    Current price $ 138.00

    Oakley OO9263-6663 Turbine Sunglasses Turbine™ cranks up the active look with interchangeable icons plus inset zones of sure-grip Unobtainium®. Alo...

    View full details