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Beautify & Purify Your Life.

The birth of Laurastar, like all wonderful stories, began with a chance meeting. At the beginning of the 1980s, an innovative Swiss entrepreneur partnered with an Italian engineer. They had a single goal: to beautify your life. How? By creating an ironing board with an integrated, professional steam generator to provide all of steam's beneficial effects, at that point inaccessible to the general public. The result? Unrivalled ironing quality to enhance the beauty of your clothes as well as purify them by killing 99.9% of bacteria. Laurastar is a Swiss brand that has always, since it was founded, been committed to respecting your clothes and the environment. That is why Laurastar constantly innovates so you can keep your clothes looking beautiful easily and purify them naturally thanks to the hygienic qualities of its steam. Laurastar takes care of you and our planet. Each product is designed to last a long time, a commitment against planned obsolescence. Because life is never too beautiful.

Key To Your Beauty.

Thoroughly Elegant Performance.

Beauty Care.

Created exclusively by Laurastar for elite fashion designers and featuring professional dry cleaning technology, Laurastar Dry Microfine Steam (DMS) takes care of the beauty of fabrics. Its gentle action on the surface is just as effective when it gets deep into fibres to beautify and purify them. Thanks to its hygienic qualities, DMS effectively and lastingly eliminates harmful microorganisms such as viruses, bacteria and dust mites.

A garment's material, and how it moves and hangs, are the details that make all the difference. To work its magic, Laurastar has mastered the elements that make fabric heighten your elegance: air, steam and heat. Extraordinary know-how focused into increasingly simple movements, combined with exceptional performance: Laurastar steam eliminates creases in a single movement.

Nothing is more beautiful than a garment that makes you look good and feel better than good. Laurastar steam cares for your fabrics by restoring their volume delicately and naturally, including even the most delicate fabrics, such as wool and angora, so they retain all the original beauty you fell in love with.

Laurastar

  • Laurastar Smart U Ironing System
    Laurastar Smart U Ironing System

    Laurastar Smart U Ironing System

    Original price $ 2,799.00 - Original price $ 2,799.00
    Original price
    $ 2,799.00
    $ 2,799.00 - $ 2,799.00
    Current price $ 2,799.00

    Price Match Guarantee Laurastar Smart U Ironing System Laurastar DMS offers you a perfect result in half the time, treating fabrics gently by delic...

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  • Laurastar Lift Xtra Steam Iron: Swiss Engineered 3-in-1 Steam Generator that Irons, Steams, and Purifies Your Clothes (Titan)
    Laurastar Lift Xtra Steam Iron: Swiss Engineered 3-in-1 Steam Generator that Irons, Steams, and Purifies Your Clothes (Titan)

    Laurastar Lift Xtra Steam Iron: Swiss Engineered 3-in-1 Steam Generator that Irons, Steams, and Purifies Your Clothes (Titan)

    Original price $ 999.00 - Original price $ 999.00
    Original price
    $ 999.00
    $ 999.00 - $ 999.00
    Current price $ 999.00

    Price Match Guarantee Laurastar Lift Xtra Steam Iron: Swiss Engineered 3-in-1 Steam Generator that Irons, Steams, and Purifies Your Clothes (Titan)...

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  • Laurastar Universal Ironing Board Cover (Dark Grey)
    Laurastar Universal Ironing Board Cover (Dark Grey)

    Laurastar Universal Ironing Board Cover (Dark Grey)

    Original price $ 89.99 - Original price $ 89.99
    Original price
    $ 89.99
    $ 89.99 - $ 89.99
    Current price $ 89.99

    Price Match Guarantee Laurastar Universal Ironing Board Cover (Dark Grey) This ironing board cover is a unique Laurastar design that can be adjuste...

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  • Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Lift Black)
    Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Lift Black)

    Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Lift Black)

    Original price $ 899.00 - Original price $ 899.00
    Original price
    $ 899.00
    $ 899.00 - $ 899.00
    Current price $ 899.00

    Price Match Guarantee Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Lift Black) Compact and light, Laurastar Lift+ is th...

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  • Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Pinky Pop)
    Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Pinky Pop)

    Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Pinky Pop)

    Original price $ 899.00 - Original price $ 899.00
    Original price
    $ 899.00
    $ 899.00 - $ 899.00
    Current price $ 899.00

    Price Match Guarantee Laurastar Lift Plus Steam Iron: Swiss Engineered 3-in-1 Steam Generator (Pinky Pop) Compact and light, Laurastar Lift+ is the...

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  • Laurastar IGGI Handheld Steamer - Irons - electronicsexpo.com
    Laurastar IGGI Handheld Steamer

    Laurastar IGGI Handheld Steamer

    Original price $ 299.00 - Original price $ 299.00
    Original price
    $ 299.00
    $ 299.00 - $ 299.00
    Current price $ 299.00

    Price Match Guarantee Laurastar IGGI Handheld Steamer Do you need to quickly decontaminate your outfit, reusable mask, or suitcase handle after usi...

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  • Laurastar Smart 1980 Limited Edition
    Laurastar Smart 1980 Limited Edition

    Laurastar Smart 1980 Limited Edition

    Original price $ 2,899.00 - Original price $ 2,899.00
    Original price
    $ 2,899.00
    $ 2,899.00 - $ 2,899.00
    Current price $ 2,899.00

    Price Match Guarantee Laurastar Smart 1980 Limited Edition Laurastar DMS guarantees you a perfect result in half the time, treating fabrics gently ...

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  • Laurastar Go Plus All-In-One Ironing System: Dry Microfine Hygienic Steam, Professional Iron with Active Board
    Laurastar Go Plus All-In-One Ironing System: Dry Microfine Hygienic Steam, Professional Iron with Active Board

    Laurastar Go Plus All-In-One Ironing System: Dry Microfine Hygienic Steam, Professional Iron with Active Board

    Original price $ 1,299.00 - Original price $ 1,299.00
    Original price
    $ 1,299.00
    $ 1,299.00 - $ 1,299.00
    Current price $ 1,299.00

    Price Match Guarantee Laurastar Go Plus All-In-One Ironing System: Dry Microfine Hygienic Steam, Professional Iron with Active Board Enjoy all the ...

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  • Laurastar Lift White Steam Iron: 3in1 Iron, Steamer and Textile Purifier Continuous Steam Pressure
    Laurastar Lift White Steam Iron: 3in1 Iron, Steamer and Textile Purifier Continuous Steam Pressure

    Laurastar Lift White Steam Iron: 3in1 Iron, Steamer and Textile Purifier Continuous Steam Pressure

    Original price $ 729.00 - Original price $ 729.00
    Original price
    $ 729.00
    $ 729.00 - $ 729.00
    Current price $ 729.00

    Price Match Guarantee Laurastar Lift White Steam Iron: 3in1 Iron, Steamer and Textile Purifier Continuous Steam Pressure A new way of ironing — Com...

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