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LG OLED77C1PUB 77" C1 4K HDR Smart OLED TV With AI ThinQ
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LG OLED77C1PUB 77" C1 4K HDR Smart OLED TV With AI ThinQ

Original price $ 2,899.00 - Original price $ 2,899.00
Original price
$ 2,899.00
$ 2,899.00 - $ 2,899.00
Current price $ 2,899.00
SKU LGEOLED77C1

LG OLED77C1PUB 77" C1 4K HDR Smart OLED TV With AI ThinQ

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV - elevated in every way.

Product Highlights:

  • Self-lighting OLED: Perfect Black, Intense Color, Infinite Contrast
  • α9 Gen4 AI Processor 4K with AI Picture Pro & AI Sound Pro
  • Dolby Vision IQ and Dolby Atmos
  • webOS & ThinQ AI w/ Hands-Free Voice Control
  • Gaming: G-SYNC Compatible, FreeSync, VRR, ALL
  • What makes OLED unlike anything else?
    The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.
  • SELF-LIT PiXELS. Millions of reasons to love OLED.
    When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.
  • Infinite Contrast
    OLED puts LED in the shade.
    Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.
  • LG OLED TV.
    A view found nowhere else

    If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.
  • OLED Design.
    A gallery worth repeat visits.
    LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.
  • OLED Cinema.
    The award for best picture goes to...

    LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.
  • Dolby Vision™ IQ & Dolby Atmos®
    Dolby Vision™ IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos ® delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results**.
    • **Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
  • FILMMAKER MODE™
    FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.
    • *FILMMAKER MODE™ logo is a trademark of UHD Alliance, Inc.
  • OLED Gaming.
    It's game over for the competition.

    LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.
  • Game Optimizer
    Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.
  • The Lastest Gaming Specs
    LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.
  • Partnerships with Game Industry Leaders
    We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games everytime you play.
  • OLED Sport.
    TV in a league of its own.

    LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you've now got a front row seat to all the best sporting events.
  • OLED Motion Pro
    Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.
    • *Not supported on streaming content.
  • Sports Alert
    Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores — even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it's all here.
  • Bluetooth Surround Ready
    Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.
  • OLED Design.
    Innovation of unbelievable proportions.

    LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.
  • Choose Your Style
    More sizes, more wow.

    The artistry of LG OLED TV C1 is available in five sizes ranging from 48-inches to a massive 83-inches.
  • α9 Gen4 AI Processor 4K
    Brains that will blow your mind.

    At the core of every LG 4K OLED TV is the α9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.